Case Study
The Roxbury Urban Dive Bar
The Client
“Not your typical dive bar!” Located on Grafton Street, Halifax. The Roxbury is everyone’s go-to spot for funky drinks, tasty food and electric atmosphere. The brand is fun and upbeat, aiming to attract the younger crowd. RUDB has a grungy urban feel while still having a bright and energetic vibe.
Job Scope
Logo Design | Brand Stationery | Menu Design | Promotional Graphics
They wanted their logo to be strong, unique and versatile, and to fit nicely in a show marquee sign for outside their building.
They needed the full package including menus, coasters, glassware and other branding stationery, as well as interior/ exterior signage and other various types of print & online media. Their goal is to stand out, and create an exciting experience for everyone to talk about for years to come.
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