The Client
Millivolt | Case Study
Millivolt, a professional electrician company, offers a wide range of electrical services tailored to homeowners, businesses, and contractors. Their core offerings include electrical installations, system maintenance, repairs, safety inspections, and upgrades, along with specialized training and consulting. With a strong focus on modern wiring solutions, the company prides itself on delivering reliable, efficient, and safe services at fair prices.
Job Scope
The branding objective was to visually represent the company’s commitment to professionalism, trust, and technical excellence. The logo needed to resonate with a diverse clientele, ranging from residential customers to commercial contractors, while reinforcing the company’s image as a modern, dependable, and forward-thinking electrical service provider.
A bold, high-contrast colour palette was chosen to evoke a vibrant, “electric” energy. Shades of blue were used to establish a sense of trust, security, and confidence, while yellow accents added an energetic and approachable tone, symbolizing innovation and positivity.
The final logo design features an electrical spark utilizing the negative space between the L and V, symbolizing energy and efficiency. The mark is sleek and scalable, functioning effectively both as a standalone icon and a complete logo lockup.
The logo was to be used across a wide range of applications including vehicle decals, branded apparel, business cards, and online media.
• Logo Design
• Brand Stationery
• Branded Apparel
• Vehicle Decals
• Online Media
*The information on these images may have changed. Please do not use for reference, they are for design purposes only.