ASHLEY POWER
I am a graphic designer and artist, born and raised in Halifax, Nova Scotia. I attended Nova Scotia Community College, receiving diplomas in Graphic Design and Applied Arts. Since graduating in 2013, I have gained a broad range of experience from printing and prepress to designing marketing material including; brand identity packages (logos, business cards, letterheads, stationery etc.), brochures, posters & billboards, restaurant menus & promo, product packaging/labeling, clothing and apparel graphics, website design, social media customization and other various types of print and online media.
I am proficient with design software including Photoshop, Illustrator, InDesign, and Dreamweaver, as well as WordPress. I have also completed the Business Administration & Marketing program at NSCC, which has provided me with a strong promotional marketing and advertising background.
I have an eye for detail and love to create unique work. I am a hard-working, reliable designer and enjoy collaborating as a team.
A true artist is not one who is inspired, but one who inspires others.
- Salvador Dalí
Design Services
Advertising & Promotional Design
Branding, Logo & Stationery Design
Digital Art & Illustration
Menus, Layout & Editorial Design
Infographics
Apparel Design
Packaging Design
My Logo design Process
Every design job is a creative process that involves multiple steps. When designing a logo, this process is much more refined. Below are the steps outlining my logo design process.
1. Understanding
Design Brief: I have clients fill out a short questionnaire to help me understand their business, values, target audience and design preferences.
2. Research & Inspiration
Competitor Analysis: I research competing brands to identify trends, while aiming for uniqueness.
Industry Trends: I explore design trends in my client’s industry to help me understand what works and what doesn’t.
Inspiration Boards: I create mood boards with images, colors and fonts that align with my client’s vision.
3. Conceptualization
Brainstorming: I generate multiple rough sketches for a quick ideation.
Concept Development: I develop a few promising concepts that resonate with my client’s brand and message.
4. Digital Drafting
5. Colour Selection
Color Psychology: It is important to understand the psychological impact of different colours. I make sure to use colors that convey the right emotions for every brand.
Versatility: I ensure the logo works well in both colour and grayscale.
6. Typography
Font Selection: I choose fonts, and font pairings, that match the brand personality, while considering readability and scalability.
Customization: I adjust letter and line spacing, size, and sometimes even create custom lettering for a unique look.
7. Feedback
Client Feedback: I present the initial concepts to my client, gather feedback and make changes based on their suggestions.
Refinement: I refine the chosen concept based on my client’s feedback. This may involve several rounds of revisions.
8. Finalization
Color Modes: I ensure the logo is designed in CMYK for print and RGB for digital use.
File Formats: I prepare vector and raster files in various formats (SVG, PDF, PNG, JPG) for different applications.
Guidelines: I create a style guide outlining logo usage, color codes and font information for consistent branding.
9. Delivery & Support
Delivery: I deliver the final logo files to my client along with any other materials specified in the contract.
Support: I offer support and guidance for implementing the logo in various contexts if needed and address any final questions or concerns.