This logo design was to represent a professional camera gear rental shop specializing in high-quality yet affordable camera lenses and equipment. The brand aims to convey a balance between premium quality and affordability. The client was looking for a logo that communicates professionalism and reliability while also incorporating a maritime, East Coast aesthetic to reflect the region’s coastal influence. I combined an ocean wave and an aperture of a camera lens for the logomark. I incorporated maritime-inspired colours using various hues of ocean blue.

The client needed a tri-fold pamphlet to display products and business information. They also requested a business card design, as well as imagery and graphics to display on their website and social media.