This project involved developing a complete brand identity for a personal fitness coach based in Halifax, Nova Scotia, whose mission is to empower individuals on their fitness journey. The brand needed to embody key values of strength, motivation, empowerment, growth, and community.

I selected a deep purple as the core brand colour, representing power, ambition, and transformation. This was paired with a vibrant orange accent, symbolizing energy, positivity, and momentum. This portrayed the coach’s motivational presence and the energetic environments of his training sessions.

The logo mark blends bold geometric forms to represent motion, strength, and togetherness, while tying in the initials of PC.

The final brand identity is bold and inspiring, effectively reflecting the coach’s core values while engaging clients across all types of platforms. This includes branded business cards, merchandise, and online media.