The Client
Case Study | Halifax Live Comedy
Halifax Live is the city’s freshest stand-up comedy hotspot, located in the heart of downtown Halifax. With a lively, welcoming vibe, a curated food menu, and a crowd-pleasing happy hour, it’s the perfect place to kick back and enjoy a night of laughs. Catch weekly ticketed shows featuring up-and-coming comedians from across the country, or book the club’s talent for corporate events, private parties, and fundraisers. Halifax Live brings big-city comedy to the East Coast – bold, hilarious, and always unforgettable.
Job Scope
This project involved developing the complete brand identity for a stand-up comedy club with a fun, quirky, energetic, and vibrant personality. The scope included brand strategy and positioning to define the club’s unique voice within the entertainment space, followed by the design of a distinctive logo, bold color palette, and playful typography.
Supporting visual elements were created to enhance the brand’s expressive tone and ensure consistency across all platforms. The work included brand collateral such as posters, menus, merchandise, and social media posts. The result is a lively, eye-catching identity that captures the spirit of stand-up comedy and creates an immediate connection with its audience.
• Logo Design
• Brand Stationery
• Branded Apparel
• Menus
• Online Media
*The information on these images may have changed. Please do not use for reference, they are for design purposes only.